India has 40% of its population as its internet user base which is more than 400 million users. India has just been lagging behind from China and also has the low penetration rate in sector of ecommerce oriented companies.
There are many E-commerce companies which are rocking the market like - Myntra, Flipkart, Snapdeal and Amazon etc. In India, there is cash on delivery the most prefered method for the customers.
The ecommerce market has reached upto the worth of more than 40 billion rupees in 2019. Beyond this scope, the conversion rate of these ecommerce ventures is very low. They face the tremendous pressure for ensuring the cash inflows.
E-commerce websites has blossomed year after year since its inception and has been the most important domain in the world. Today the online shoppers have reached upto the number of 100 million since 2016.
Ecommerce websites development has evolved from multiple channels. Many new development trends like - virtual reality and augmented reality have changed the level of ecommerce website personalization and convenience of use.
After developing of e-commerce website, its effective promotion is also very necessary. So a better marketing plan is also very necessary. Today online promotion is done via emails, blog marketing, social media marketing and search engine optimization activities.
Hope you have liked this post! Thanks for reading it!
Reference Link -
No comments:
Post a Comment