India is a country where marriage is
considered a vey sacred relation. It is not only a relation of the two
individuals but also binds the two families as well. In India, marriage is
considered as a relation, which binds the two individuals for the full
eternity. In India, there is approximate more than 11 million marriages happens
every year.
In Indian ancient scriptures, there are 8
types of marriages. But in today’s arena there is a tradition of arranged
marriages as well loves marriages. Here, parents choose the most suitable life
partner for their children.
The old system of arranging marriages into Indian
families was done via Newspaper advertisements, word of mouth conversations,
relatives and local priests. But the complete system has been changed after
coming of the online matrimony websites after the entrance of bharatmatrimony
and shaadi.com in 1997.
Online matrimony business is growing rapidly
in India. Its growth rate is measured at the rate of 25% every year. The online
matrimony sector is full of expert professionals which are not only having the
knowledge of digital media but also aware with these traditional Indian
cultural values.
The online matrimonial sector has the total
worth of 2000 crore INR. The reason of this overall success in a very short
period of time is consistency, more privacy, convenience and time-saving. The
overall pace of development will be continued in the online matrimonial sector
for the upcoming years as well.
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