Today
matrimonial websites like – shaadi.com and bharatmatrimony.com are still
dominating in the traditional marriage sector in comparison to the mobile
dating sites. Especially in the metro cities, these online dating websites are
getting more successful in attracting the youth to get their partner.
The
flow of the dating apps was started in the Indian market when Tinder got
successful in attracting more than 7.5 million daily swipes in the country. The
flood of many new online dating apps started but in nearly four years either many
of them have shut their business or taken over into some other big business.
In a
survey performed by the social media wing of ASSOCHAM in 2010, it was declared
that the online dating apps have a very great scope in India in terms of
popularity. Soon the online dating industry crossed over the worth of 500 crores
INR. Now the question arises that will online matrimonial websites will come on
toes in front of this hurricane of dating apps?
The
current situation is nothing like that. Online matrimonial sites such as
shaadi.com and bharatmatrimony.com are still standing at the top position in
the market. In 2018, the revenue of market
share of bharatmatrimony.com automatically rose with 15% rate and the dating
apps were regularly struggling to find more revenue and traffic.
A
dating app generally earns revenue only when their users select any paid
service. The main point of concern is that the individuals of late-20s are just
there to find a friend only. They would generally search on the matrimonial
website to search their life-partner. They are more successful in monetizing their
traffic into subscribers with a very high success rate.
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Reference Link -
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