Who is better - matrimonial website vs dating app ?

Today matrimonial websites like – shaadi.com and bharatmatrimony.com are still dominating in the traditional marriage sector in comparison to the mobile dating sites. Especially in the metro cities, these online dating websites are getting more successful in attracting the youth to get their partner.

The flow of the dating apps was started in the Indian market when Tinder got successful in attracting more than 7.5 million daily swipes in the country. The flood of many new online dating apps started but in nearly four years either many of them have shut their business or taken over into some other big business.

In a survey performed by the social media wing of ASSOCHAM in 2010, it was declared that the online dating apps have a very great scope in India in terms of popularity. Soon the online dating industry crossed over the worth of 500 crores INR. Now the question arises that will online matrimonial websites will come on toes in front of this hurricane of dating apps?

The current situation is nothing like that. Online matrimonial sites such as shaadi.com and bharatmatrimony.com are still standing at the top position in the market.  In 2018, the revenue of market share of bharatmatrimony.com automatically rose with 15% rate and the dating apps were regularly struggling to find more revenue and traffic.

A dating app generally earns revenue only when their users select any paid service. The main point of concern is that the individuals of late-20s are just there to find a friend only. They would generally search on the matrimonial website to search their life-partner. They are more successful in monetizing their traffic into subscribers with a very high success rate.

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Reference Link - 

http://collegeerp14.zohosites.com/blogs/post/matrimony-vs-dating

What are the dark sides of the Indian matrimonial sites?

The emergence of the online matrimonial websites has crushed the old ancient system of parent dominance for selecting the life partner for their children. Today to search a life partner is just few clicks away just because of these online matrimonial websites.

The emergence of the online matrimonial websites has also brought many dark sides which is also becoming the danger for the Indian traditional marriage system. We should enlighten the some of these dark sides as well like –

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•          Genuineness of the matrimonial profiles is still questionable.
•          Privacy of the people on these matrimonial websites are easily hampered.
•          Generally people don’t pay much attention to the information sensitivity much while submitting to the website.
•      Mere chatting and one time personal chatting is not enough to justify the opposite person for being the life partner.
•       Persons approaching for the international matchmaking should confirm the details of the person with the embassy of that country.

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reference link -

https://alokjasmatiya99.dudaone.com/what-are-the-dark-ideas-of-the-online-matrimonial-websites

How to promote a online matrimonial script on internet and digital media?

The number of online matrimonial websites is increasing day by day. According to latest surveys, online matchmaking business is already touched the heights of 1500 crores rupees and it will soon reach up to 2000 crores.

To promote a website is more important than to make a website. That simply means that digital marketing aspect of the online matrimonial business is becoming more and more necessary. Especially when the online matrimonial business is under great pressure, because of shaadi.com and bharatmatrimony.

How to promote an online matrimonial website -    

There are the following methods for promoting an online matrimonial business –

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•             Launch your own matrimonial app to increase the user-engagement and daily profile updating.
• -          To increase the relevant content in the website through blogs.
• -          Proper social media marketing and campaign for the website.
• -          Invest your time and resources for the SEO activities of the websites for gaining the highest   search engine rankings.
• -          Establish proper video campaigning on the YouTube and other relevant platforms. 
• -          Doing proper email targeting and implementing proper bulk emailing.
•        When it comes to the marketing aspect of the website, the scenario of the online marketing always changes. The environment of online matrimony business is not easy too. But businesses should try hard to do their tee in promoting themselves.

Thanks for reading the post! Hope you have liked this post!

reference link - 

https://tirupatitent11.blogspot.com/2019/11/how-to-promote-online-matrimonial.html

How to promote the online matrimonial business in India?

The number of online matrimonial websites is increasing day by day. According to latest surveys, online matchmaking business is already touched the heights of 1500 crores rupees and it will soon reach up to 2000 crores. 

To promote a website is more important than to make a website. That simply means that digital marketing aspect of the online matrimonial business is becoming more and more necessary. Especially when the online matrimonial business is under great pressure, because of shaadi.com and bharatmatrimony.

How to promote an online matrimonial website -    

There are the following methods for promoting an online matrimonial business –

-          - Launch your own matrimonial app to increase the user-engagement and daily profile updating.

-          - To increase the relevant content in the website through blogs.

-          - Proper social media marketing and campaign for the website.

-         - Invest your time and resources for the SEO activities of the websites for gaining the highest search engine rankings.

-          - Establish proper video campaigning on the YouTube and other relevant platforms.  

-          - Doing proper email targeting and implementing proper bulk emailing.

- When it comes to the marketing aspect of the website, the scenario of the online marketing always  changes. The environment of online matrimony business is not easy too. But businesses should try hard to do their tee in promoting themselves.

Thanks for reading the post! Hope you have liked this post!

reference links -

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