Logicserve created a digital campaign as UnWanted21days, in which the motive was to tackle the problem of solving of problem of just newly-wed couples for having a baby soon.
In this, a quasi puppet campaign was launched to convince the people about this conservative thought. The campaign was related about having baby whenever a couple is ready.
This puppet show was prepared on the basis of thematic folksy songs to reinforce the message of privacy and independence amongst the people.
Whatsapp stickers were created to highlight family friends and relatives to convey this message. With this, the same video was being translated into Bengali and Oriya.
The video garnered more than 150000 views within 24 hours of its launch on the first day. Engagement rate was 0.83%, 11000 total views, 400 shares were accomplishments of this campaign.
The uniqueness of this campaign was just an effort, that was done to educate and empower the message of audience in the simplest way without being intrusive.
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