Tinder social media app is a dating service and location based social media search application which was established in 2012. The founders were Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani for Tinder app.
The basic motive behind the establishment of Tinder app is to meet strangers with each other. It is much different than the other social media applications like - Facebook and Instagram where a user can associate with only the well-known individuals.
At first, Tinder started to increase its promotional seeds by college campuses. Tinder was one of the top 25 social networking applications in 2013 based on the frequency and number of users.
Mission -
The overall mission of Tinder is to connect people who have not met with each other. Tinder considers its motive to make the singleness a journey for the individuals. It believes that being single is not the thing you do unhappily. The whole young generation should choose what they do.
Tinder provides basic facility is to swipe right and left for selecting or rejecting a user and making their match if they like each other.
In 2019, Tinder had more than 6 million paying subscribers and it also launched its new app Twitter Lite for growing markets. Tinder had online products like - swipelife and Tinder online to facilitate its users more and more.
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Reference Link -
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