HDFC bank is at the epicenter of all the banking sector in India for more than 25 years. It is another name of transparency, loyalty and reliability and very loved bank in India.
Many of the marketing audience of the HDFC bank includes the millennials, anage group which includes the people crossing 50 of their age. Their spending habits are different than young age.
Now the question was how to aware these people about the credit/debit cards in front of HDFC online marketing staff. So they decided to operate #spenditwell campaign on instagram.
The overall purpose of this mass campaign was to increase the brand awareness of Millennia cards in the millennials in a cool and fun way and drive the queries towards it.
In this campaign, many influencers like - Arjun Kanungo, Rana daggubati, Sana Sheikh, Radhika apte were included. The posts were generated in a high quantity for the maximum engagement.
HDFC millennials online marketing team generated the thumb-stopping content so that nobody could ignore it. This campaign ignored reach of 19 million people, 22 million impressions, more than 100000 visits a day span and a 500% increase in Google search.
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