Pepperfry is an online online furniture giant which was established by two co-founders Ambrish murti and Ashish shah in 2011. It was started as life-style and fashion website.
Both of these co-founders had created a collection of financial resources which could help them to attract the employees for tech, finance, marketing and management.
The motivated and energised team of Pepperfry had created 5 million dollars in series A and they first focused on creating the supply management system.
After all this the team started to focus on the digital marketing aspect of business. When at first time, Pepperfry website crashed due to the traffic coming on it.
Pepperfry expected 40-50 orders per day but due to their affiliate network, they just got 1400 orders in just a few hours after its launching.
In 2013, they focused completely on the online furniture market and they had to educate their customers that the exact delivery is similar to the product they saw on the website.
Pepperfry had to face the delivery problems and they managed their transportation due to organizing the truck system for product delivery.
At present, Pepperfry gets its 60% orders from mobile devices and the same from mobile and web applications. It is an indicator of strong mobile presence of Pepperfry.
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