How was Instagram campaign of #spenditwell implemented by HDFC ?

HDFC bank is at the epicenter of all the banking sector in India for more than 25 years. It is another name of transparency, loyalty and reliability and very loved bank in India.

Many of the marketing audience of the HDFC bank includes the millennials, anage group which includes the people crossing 50 of their age. Their spending habits are different than young age.

Now the question was how to aware these people about the credit/debit cards in front of HDFC online marketing staff. So they decided to operate #spenditwell campaign on instagram. 

The overall purpose of this mass campaign was to increase the brand awareness of Millennia cards in the millennials in a cool and fun way and drive the queries towards it.

In this campaign, many influencers like - Arjun Kanungo, Rana daggubati, Sana Sheikh, Radhika apte were included. The posts were generated in a high quantity for the maximum engagement.

HDFC millennials online marketing team generated the thumb-stopping content so that nobody could ignore it. This campaign ignored reach of 19 million people, 22 million impressions, more than 100000 visits a day span and a 500% increase in Google search. 

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How was lalhit instagram campaign implemented?

Godrej Lalhit is a company which deals in home insecticide company. This is one of the largest market share of India in which goodknight and Lalhit products of Godrej deal with the largest part. 

Lalhit considers its motive to remove the cockroaches in the kitchen of your house, in which they are hidden in difficult to reach places. Keep in mind that cockroaches are the main cause of diseases like food poisoning.

To promote the products on social media especially instagram, different profiles of cockroaches were made and then new users were followed. In each profile, their life and eating behaviour were briefly described. 

The roaches were spread across the profile to like and comment on the photographs of the other users and those users started to get strange notifications about these profiles. When they checked their profile, they got notifications about Godrej Lalhits.

This campaign was about to educate instagrammers about the disease but since the Diwali was near, it was not appropriate to show the disease message to users. Godrej had to be aware about this specific thing.

Godrej roach profiles got more than 3 million hits and 8% of engagement. These profiles commented on more than 6000 food photos. Godrej considered that people share more than food pictures on instagram.    

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Review of Amazon?

Amazon is a fortune 500 company which is based in Seattle. It deals in ecommerce, cloud computing, artificial intelligence and digital streaming. 

It is popularized as ecommerce venture established in 1994 by Jeff Bezos. Amazon is the world’s largest revenue holding company in the whole world & second largest private employer in the US.

Amazon was started as an online bookstore but later expanded to sell electronics, clothes, DVDs, furniture, food, toys, jewelry and video games. 

Amazon.com considers itself a customer-centric company and says it will fail if not follow the demands of customers. 

In 2002, Amazon started the AWS (Amazon Web Services), which provided data on website popularity, internet traffic patterns and other statistics for web publishers and marketers.

Amazon is also doing good in employees retention as well. Amazon has more than 6 lakh employees, which handle the complex engineering algorithms.    

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What are the android benefits in the IT companies?

Today most of the businesses are engaged towards the android apps to get their maximum customer base. Android app market has covered upto 80% market of app market in India.

Android app development has many operating, technical and financial benefits. Businesses can get the following benefits by using the android apps - 

• Enterprises can get a high return on investment, because after a low amount of investment, developers can easily get testing done on any device.

• Android apps provide faster deployment facilities to you because it has very rapid application development life cycle. 

• Android apps are so versatile, because they give the multiple operations execution facility at once. 

• Android apps are so adaptable because it integrates with all the mobile app platforms like - smartphone, PC, Laptop, tablet etc.

• Android is an open-source platform and it provides the integration with the multimedia tools and data management functions. 

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What is the overall journey of Insaraf Furniture?

Saraf furniture came into existence in 2017 which was established by Raghunandan Saraf, a third generation entrepreneur. It was started as insaraf.com as online venture.

SInce the last 4 decades, this family business was being operated in Germany, England and other Global markets. But coming to India, Raghunandan started as online venture.

Through insaraf.com, Raghunandan first started to deal in the value for money Sheesham furniture for Indian consumers. Insaraf provides customised and readymade furniture both.

Insaraf deals in wide range of wooden products like - bars, beds, drawers, boxes, tables and much more. Saraf claims that offline sellers 100% sell differ products which they show online.

Every online business brings its own set of challenges. The first one was to educate consumers about the sheesham furniture. To solve this problem, saraf opened many offline stores.

Saraf Furniture is going ahead with opening the 15 new stores in different Indian cities. At present, they have the 5 operating stores in India. 

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What is the journey of Pepperfry?

Pepperfry is an online online furniture giant which was established by two co-founders Ambrish murti and Ashish shah in 2011. It was started as life-style and fashion website.

Both of these co-founders had created a collection of financial resources which could help them to attract the employees for tech, finance, marketing and management.

The motivated and energised team of Pepperfry had created 5 million dollars in series A and they first focused on creating the supply management system.

After all this the team started to focus on the digital marketing aspect of business. When at first time, Pepperfry website crashed due to the traffic coming on it. 

Pepperfry expected 40-50 orders per day but due to their affiliate network, they just got 1400 orders in just a few hours after its launching.

In 2013, they focused completely on the online furniture market and they had to educate their customers that the exact delivery is similar to the product they saw on the website.

Pepperfry had to face the delivery problems and they managed their transportation due to organizing the truck system for product delivery.

At present, Pepperfry gets its 60% orders from mobile devices and the same from mobile and web applications. It is an indicator of strong mobile presence of Pepperfry. 

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Why should you choose woodenstreet as the furniture making company?

Woodenstreet is a furniture startup which works to provide home furnishing needs to customers. The core focus is to provide custom solutions for home furnishing tools with proper innovation.

This venture is cofounded by Lokendra Ranawat, Dinesh Pratap, Virendra Ranawat and Vikas Baheti. This venture has multiple offices from Jodhpur, Jaipur and Udaipur and also deals in designing, prototyping, sourcing and order management.

This company has worked for more than 500+ clients to improve their digital presence on search engines and social media. They are also working on social media activities for their own promotion. 

With the growth power of increasing ecommerce market, Woodenstreet is working to establish itself further in vertical and horizontal market. It has established many experience stores which serve as point of contact for the customers with the company.       

Woodenstreet has further plans for creating a large number of wooden products with the strong logistics and installation. Company has its core motives for developing furniture with their customers.   

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